
Nordlight Coffee
A 10×20 that smells like Saturday morning.
The challenge
Nordlight had a 10×20 inline space at the far end of the hall and a brand-new identity they had never seen at full scale.
Our approach
We designed the brand system and the booth together: forest green, warm oak slats, brass pendants and a working espresso bar that pulls people in from the aisle. Every printed surface came from one set of brand files, so bags, cups and backwall all match.

Floor plan
10×20 ft · 3×6 m
- 1Storage
- 2Retail shelving
- 3Espresso tasting bar
- 4Sampling area
The outcome
The tasting bar ran a queue for most of the show, and the new identity launched to the trade in a single weekend.
1,400
cups poured over the weekend
48
new wholesale enquiries
3wks
from first sketch to show-ready
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