
Lumen Skincare
Making nine square metres feel like a flagship.
The challenge
A first-time exhibitor with a 10×10 booth, surrounded by global beauty brands with ten times the floor space.
Our approach
We treated the booth like a jewellery box: a backlit arched niche turns every bottle into a hero, a mirrored counter doubles the light, and a halo ring makes the stand recognisable from the aisle. Selfie-ready by design.

Floor plan
10×10 ft · 3×3 m
- 1Backlit arched niche
- 2Halo light (above)
- 3Mirrored counter
The outcome
Lumen left the show with distributor conversations in three new markets, and the halo became part of their retail displays.
3
new distribution markets opened
2wks
from brief to print-ready files
10×10
booth that outshone the islands around it
They turned a 10×10 into the most photographed booth in our hall, and understood our brand faster than our last agency did in a year.
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