Kova Motors
A two-storey stage for an electric launch.
The challenge
Kova was launching its first coupe in the busiest hall of the show. They needed a stand that read as a premium automotive brand from fifty metres away, and quiet space upstairs where the sales team could close deals.
Our approach
We stacked the programme: an open, theatrical ground floor built around a slowly turning car and a curved LED wall, with a glass-fronted lounge above for scheduled meetings. One continuous red light line ties both levels together and became the brand signature across every render, print file and social asset.
Process
From massing model to final render.
We locked structure, sightlines and scale in clay before adding a single material. Drag to compare.
Floor plan
40×40 ft · 12×12 m
- 1Curved LED wall
- 2Upper-deck lounge (above)
- 3Storage & AV
- 4Turntable
- 5Stair to upper deck
- 6Reception
The outcome
The stand was approved from the 3D concept in a single revision round, built from our design package by Kova’s exhibit house, and became the most photographed backdrop in the hall.
38%
more booth visits than Kova’s previous show
212
qualified leads captured over three days
1
revision round from first concept to sign-off
The renders were so close to the final build that our CEO signed off from a single PDF. On site, three competitors asked who designed our stand.
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