Axion Robotics
Making industrial automation feel approachable.
The challenge
Axion’s robots are impressive but intimidating, and their old stand hid the hardware behind a wall of spec sheets. The goal was to get visitors close enough to watch a robot work, safely.
Our approach
We put a glass demo cell at the centre of an open island, marked it from across the hall with a circular hanging sign, and moved the technical detail onto touchscreen kiosks. Graphite and cyan keep it engineered; the orange robot does the talking.
Floor plan
30×30 ft · 9×9 m
- 1Storage
- 2Circular hanging sign (above)
- 3Glass robot demo cell
- 4Touchscreen kiosks
- 5Reception counter
The outcome
Visitors gathered around the demo cell all day, and the sales team spent the show running live demos instead of reciting specifications.
3×
more demo requests than the previous year
27min
average conversation length at the kiosks
0
graphics reprints on site
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