Vireo Health
Clinical calm in a crowded hall.
The challenge
Medical buyers spend their days in loud, bright halls. Vireo wanted a stand that felt like a pause: precise enough for clinicians, warm enough for conversations about patient care.
Our approach
Sweeping white walls soften the island’s edges, sage and oak bring warmth, and two semi-private consultation pods give clinicians room to talk. Backlit botanical fabric echoes the Vireo name without adding a single extra line of copy.
Floor plan
20×20 ft · 6×6 m
- 1Backlit botanical wall
- 2Curved header (above)
- 3Consultation pods
- 4Device plinths
The outcome
Vireo’s team booked their meeting slots for all three days before the show opened, and the pods were full from first hour to last.
96%
of pre-booked meetings attended
3
days with fully booked consultation pods
2wks
from approved concept to print-ready files
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