Halden Outdoor
New graphics, same hardware, a whole new stand.
The challenge
Halden already owned a set of SEG light-box frames and didn’t want to buy new hardware. They wanted the stand to feel new anyway.
Our approach
We designed edge-to-edge backlit fabric graphics to the frame manufacturer’s templates, using one mountain-ridge photograph that runs continuously across the backwall and counter. Product shelving sits in front, so the landscape frames the gear.
Floor plan
10×20 ft · 3×6 m
- 1Backlit SEG fabric wall
- 2Modular shelving
- 3Fabric-wrapped counter
The outcome
A complete visual reset for the cost of fabric, with files the printer called the cleanest they’d received all season.
0
new hardware purchased
100%
of graphics fitted first time
3wks
from brief to delivery
Our printer said they were the cleanest files they’d received all season. Zero reprints, zero surprises, and the booth looked exactly like the 3D concept.
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